This design became extremely popular, and it was intended to be read as I Love New York. Lots of people copied the design and made stickers and teeshirts for just about everything.
At some point, however, people started saying "I heart" instead of "I love." This expression comes up in articles and blog posts, for example, "Why We Heart the Kinect." When you see this expression, you can remember the original image!
Thinking about New York made me remember the opening of Woody Allen's film Manhattan. Here it is:Although it's been many, many years since I last went to New York, I hope that I'll go again soon... What about you? Have you been there recently or are you planning to go soon?
P.S. This post is dedicated to Barbara Montaner, who hearts NY. I think NY also hearts Barbara. Who wouldn't?